Barrier Reef voted best travel spot
May 12, 2007 - 7:24PM
The Great Barrier Reef has taken out one of world tourism's most coveted awards.
The GBR - the world's largest living organism - was voted the best destination by the World Travel and Tourism Council (WTTC) as part of its Tourism for Tomorrow awards, at a ceremony in Lisbon, Portugal, overnight.
Describing the win as a "major coup", Queensland Tourism Industry Council (QTIC) chief executive officer Daniel Gschwind said the award was considered the foremost accolade for sustainable tourism.
He said the reef topped more than 130 entries from 40 countries across seven continents.
"I think the sheer size and diversity of nature, it is so spectacular to see and to experience, that is what makes (the reef) so special," Mr Gschwind said.
"It is an experience that leaves no one untouched. When you stick your head under water it is just something that you will probably remember for the rest of your life.
"We want to make sure that many more people and future generations can have that sort of experience."
Mr Gschwind said the award was the culmination of efforts by industry, government and environmental stakeholders to ensure the GBR is protected for the future.
"Marine operators and industry organisations, including QTIC, have worked intensely and cooperatively with the Great Barrier Reef Marine Park Authority (GBRMPA) to ensue the long term sustainability of the reef while building a world class tourism industry" Mr Gschwind said.
"At a time when environmental concerns are rising, not least over the impact of climate change, this is shining example of how the tourism industry, government and conservation can work together in addressing the challenges."
The GBR marine park is the world's largest heritage site.
It is estimated to generate $5 billion in tourism earnings each year and supports up to 50,000 jobs along the Queensland coast.
© 2007 AAP
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