Fake trip advisor reports!

[Jammyisme]

I always suspected this 

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Hotels posting fake reviews

     

 
BOSTON (AP) — The hotel review may sound too good — citing obscure details like the type of faucets — or perhaps one stands out as the only negative rating of an otherwise popular location.

The influential travel Web site TripAdvisor has been quietly posting disclaimers to warn customers of hotels writing fake reviews to improve their popularity rankings or hurt competitors.

The red disclaimers near the names of hotels show that TripAdvisor has a problem with fake reviews, travel bloggers and industry experts say. One blogger, Jeff Tucker, warned that without changes to restore credibility to the reviews the site is “going to come crumbling down behind them.”

But TripAdvisor said the disclaimers have been used since 2006 and involve a small fraction of the 400,000 hotels reviewed. The company, based in Newton, Mass., said it has a successful system to root out inaccurate reviews.

“The 23 million reviews and opinions are authentic and they’re unbiased and they’re from real users,” spokesman Brooke Ferencsik said. “The vast majority of hoteliers, they understand the risk to their business and reputation if they attempt to post fraudulent information to TripAdvisor.”


 The problem of policing online reviews is not limited to TripAdvisor.

Last fall, Apple required that consumers purchase or download an application before they can review it online in the App Store. A plastic surgery company, Lifestyle Lift Inc., agreed to pay $300,000 to resolve an investigation into positive online reviews written by employees, the New York attorney general announced Tuesday. And the Federal Trade Commission is revising guidelines on testimonials and endorsements to reflect the growth of online marketing.

TripAdvisor, which is part of Expedia Inc., was the third most popular travel information site in June, with about 9.2 million unique visitors, according to the tracking firm comScore.
 

[flopnfly]

I read about this in the paper this morning.

It has been talked abut for a long time over there.

[Bulldog]

I read each one with a grain of salt, I can tell the ones that are bashing/gleaming a little too much with out backing it up with some actual reasons 

It is the Internet and free speech