ASTA examines the ins and outs of the independent agent market

[Bulldog]

ASTA has released a research report, along with the National Association of Career Travel Agents (NACTA), examining the ins and outs of the independent travel agency market.
Among its findings, the 2009 NACTA Independent Agents Report shows several shifts in the independent agent population, namely an increasing number of independent agents who work out of their home, a figure which has grown from 77.9% in 2006 to 85.1% in 2009.
“With an increasing number of travel agents striking out on their own and working from home, it is essential that we have an in-depth knowledge of what drives this market segment,” says ASTA president Chris Russo. “For suppliers especially, understanding what motivates this group and what their needs are is critical.”
Among the survey’s other findings were:
!!! The average NACTA independent agent has been in the travel business for 11.9 years;
!!! 57.2% of respondents indicated that at least 15% of their agency is dedicated to cruises;
!!! 51.7% of respondents use a host agency.
!!! Almost a third of respondents reported that their gross sales and revenue were up compared to the same time period in 2008.
!!! Royal Caribbean and Carnival were the top cruise lines used by respondents, which was also true in 2008. Globus was the top choice for escorted tour operator, while GoGo was the top tour provider used.
The report profiles independent agents and provides data on their experience in the travel industry, looking specifically at how they book travel and split commissions, as well as their revenue share across travel segments, and more. ASTA members may purchase the entire report for US$159; non-members for US$299. (mteates@asta.org , http://www.ASTA.org)

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